EFDS Inclusive Communications Guide

The communications you send on behalf of your organisation are a vital component of what it means to be involved in your sport or physical activity.. It is vitally important that every communication you send whether it is a calendar of events, promotional material or a member newsletter, reaches the widest possible audience. The more people you can successfully communicate with the better. There are a number of different factors that prevent some groups of people or individuals from receiving your communications. The way in which disabled people access your communications may be different to non-disabled people; and people with different impairments have different needs or experience different ‘barriers’ to accessing your information. There are approximately 11 million disabled people in the UK – as a group, disabled people are a large part of your potential audience. And, as with any other large group, there can be no one-size fits all approach to how or what you communicate with disabled people.